World Liberty Financial’s governance token WLFI went live for trading on September 1, 2025, through several major exchanges. Traders gained access to the token via Bybit, Binance, and OKX platforms after months of restricted availability. The launch immediately pushed the project into crypto’s upper tier by market value, reaching approximately $7 billion.
Markets saw WLFI debut at approximately $0.30 per token, creating a theoretical valuation of $30 billion across the entire 100 billion token supply. Price volatility struck immediately as the token surged to $0.33 before retreating to around $0.24. Trading volumes exceeded $4 billion within the first 24 hours while the price stabilized near the lower range.
The Trump family’s digital asset project reached a critical milestone with this public launch. WLFI previously served exclusively as a governance mechanism, with tokens locked from any trading or transfer activity. July brought a community vote that reversed these limitations. The family’s growing involvement with crypto seems positive for the sector, and could convince more investors to get in by looking out for Binance new coins that are set to pump this year, and could bring buyers interesting returns.
Investment Structure and Returns
Token distribution involves multiple parties with World Liberty Financial controlling ecosystem tokens and early investors accessing previously locked holdings through the project’s Lockbox system.
Public sale participants can now claim a portion of their original purchases that were previously restricted from trading.
Early investors who participated in the initial funding rounds at $0.015 and $0.05 witnessed substantial returns. Some early buyers could realize gains exceeding 1,700% based on the launch price. Blockchain trackers noted early selling pressure, with three presale wallets moving a combined 160 million WLFI worth about $51.2 million to Binance shortly after claiming.
The project received significant backing from international cryptocurrency figures. Justin Sun, founder of the TRON blockchain, emerged as World Liberty Financial’s largest investor with total investments reaching $75 million through the TRON DAO. Sun’s initial $30 million investment in November 2024 provided momentum to the project when token sales had been sluggish.
- World Liberty Financial collected $550 million from more than 85,000 investors during various token sale phases.
- Reports indicate the Trump family holds 22.5 billion WLFI tokens through their corporate structure, creating a theoretical value of over $6 billion at current market rates.
- Vesting schedules prevent immediate liquidation of these assets.
- The family has reportedly generated around $500 million from various World Liberty Financial products including stablecoins, mining ventures, and investment vehicles, according to project estimates.
Platform Operations and Political Implications
World Liberty Financial operates as a decentralized finance platform built on Ethereum.
Utilizing Aave V3 technology for lending and borrowing services.
The platform has expanded its ecosystem with USD1, a dollar backed stablecoin. USD1 now ranks as the fifth biggest stablecoin with a $2.6 billion market cap and operates across Ethereum, Solana, and Tron networks.
Before the official launch, trading picked up steam across several platforms. Both individual and professional traders showed strong interest in WLFI. Binance became the main hub for transactions, though OKX and Bybit also saw solid volumes when trading began. The token’s political connections attracted attention from crypto investors worldwide.
The launch creates both opportunities and concerns.
President Trump faces questions about conflicts of interest since he benefits financially from the project.
Token holders can vote on changes to the platform, and any future releases of locked investor tokens will need community approval. The launch of WLFI shows how politics and crypto are becoming more connected as the project managed to hit billions in value despite questions about how it operates.